Beauty and creativity underpin what we do and aim. We are not interested in unimaginative, stereotypical, ubiquitous scents that have nothing to do with art. Instead, we've always loved twisting tradition. Whether a dish, a scent or anything creative, we aspire to compose something unexpected and enchanting yet wel-balanced and elegant with dense interactions between ingredients, nuances, and effects, to create distinctive fragrances and bespoke olfactory performances.
We consider fragrance as a medium using the sense of smell as a direct connection to emotions and memories like art. We aim to offer a myth-telling multisensory odyssey of a time and space, to surprise, transport and awake.
A MODERN-DAY ALCHEMY
We take pride of our artisan made Haute Perfumery, using the same techniques as Ancient Régime European perfumes houses, as true crafters. An industrious artful process connected to ancient roots and rituals of perfume itself. This approach allows us to produce in-house all our fragrances, using hand formulation, blending, tincturing, and long maturation, to capture the complexity and depth of hard-to-find and fine natural ingredients, away from fast-aging mass production.
We mix Old European perfumery techniques with our own experimental approach to achieve edgy perfumes. We compose them like liquid poetries and olfactive tales with versatile facets to tell unique stories conveying powerful messages.
Haute Parfumerie which is a sub-category of niche perfumery, focuses on: Exclusive, daring, high-end fragrances made with grands crus raw materials, often rare, hard-to-find or never-used-before, luxury packaging, craftsmanship, small-batch production, opulent original formulas away from trends, focus on knowledge and expertise, and targeting discerning connoisseurs.
To date, there isn't an all-natural Haute Parfumerie house. Our purpose as a XXI century Haute Parfumerie destination, is to elevate Madagascar, Indian Ocean and Arica's rich aromatic heritage as an end purpose, not just sourcing.